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Youth Travel Report 2024

Facts and figures on the European youth and language travel market

Juvigo is Europe’s specialist for holiday camps, youth travel, and language trips. Through our partnership with over 300 tour operators of supervised holiday camps from 9 European countries, we offer a comprehensive overview of the available options for this target group. Through us, children and teenagers between 6 and 21 years come together to find their perfect trip. To make this possible, Juvigo operates in the following countries: Germany, Austria, Switzerland, the Netherlands, Belgium, France, Spain, Portugal, and Italy.

Within the framework of this Youth Travel Report, we reviewed the trips from 2023, analyzed them, and summarized the results comprehensively. The analysis is based on nearly 20,000 trips booked across all platforms.

This year, for the first time, we are comparing the data of our brokered holiday camps from our partner operators with the data from our own Juvigo language trips. On the following pages, you will find a comparison of the two different products accordingly.

We noticed a clear difference between the brokered holiday camps and the Juvigo language trips. In 2023, the average age of participants in holiday camps remained at 12.5 years, with a gender distribution of 51.7 % female and 48.3 % male. The average cost for these camps was 540 Euros, with the length of stay being 7 nights on average, resulting in a cost of approximately 77 euros per night.

In contrast, the Juvigo language trips tended to an older demography, with an average age of 15 years. The gender distribution here tended towards girls, comprising 59.3 % of the travellers, while boys accounted for 41.7 %. These trips cost approximately 1,800 Euros per trip and have an average duration of 11 nights. This equates to an average cost of 160 euros per night.

When examining the origins of our travellers and their holiday destinations, a clear pattern emerges, showcasing a significant diversity in both brokered holiday camps and Juvigo language trips. For holiday camps, Germany remains the primary source of travellers, accounting for 60 %, followed by France at 15 %, the Netherlands at 6 %, Spain at 5 %, and Belgium at 4 %. The remaining percentage points are distributed among the other countries. The top destinations for these camps include Germany at 49 %, France at 16.5 %, Spain at 7 %, the Netherlands at 6 %, and Portugal at 5.5 %, with Austria, Belgium, Italy, England, and Sweden completing the top ten.

Overall, participants travelled to 28 different destinations. In comparison, the Juvigo language trips show a slightly different distribution of traveller origins, with Germany at 53 %, France at a higher 23 %, the Netherlands at 6 %, Spain at 4 %, and Austria at 3.5 %. The destinations for these trips were more concentrated, with Malta leading at 31 %, followed by England at 20 %, Spain at 17 % and France at 10 %. Other destinations included Ireland, Italy, Germany, and Scotland, totaling 9 destinations.

This comparison highlights the broader geographical reach and diversity of the holiday camps in terms of destinations, while the Juvigo language trips indicate a more focused selection of countries, reflecting different preferences of the travellers.

This year, we’ve once again analyzed the positive impact of Juvigo’s internationalization. Tour operators across Europe have seen diverse benefits from their presence on Juvigo’s international platforms, with significant variances by country. For instance, Swiss operators lead with 78 % of their bookings coming from outside their main platform, showcasing the broad appeal of their holiday camps. On the customer side, the trend towards booking with foreign tour operators is notable, especially in Switzerland (53 %) and in the french speaking part of Belgium (72 %). This demonstrates a growing interest in cross-border holiday camps, enriching the travel experience for young people by introducing them to diverse cultures and destinations. In summary, Juvigo’s international platforms are facilitating a unique exchange between tour operators and customers, enhancing the variety and accessibility of holiday camps across Europe.

To keep supporting our tour operators effectively in the future, we’re always looking for new tourism enthusiasts to join our international team in Berlin. In 2023, Juvigo received the Employer Award from the Travel Industry Club, highlighting our innovative recruiting strategies and our commitment to nurturing young talent. If you’re interested in being part of our team, check our company values to see if you would be a good fit.

Enjoy reading this year’s Youth Travel Report. If you have any questions, please do not hesitate to contact us. All graphics that you find on the following pages can be used with the mention of Juvigo. We will be happy to provide you with additional images on request.

Download the report: Youth Travel Report 2024_Juvigo.pdf

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Candice Chagnoleau

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