{"id":9109,"date":"2024-02-20T13:03:59","date_gmt":"2024-02-20T12:03:59","guid":{"rendered":"https:\/\/juvigo.fr\/magazine\/?p=9109"},"modified":"2024-12-06T13:14:02","modified_gmt":"2024-12-06T12:14:02","slug":"bilan-2023","status":"publish","type":"post","link":"https:\/\/juvigo.fr\/magazine\/presse\/actualites-et-communiques-de-presse\/bilan-2023\/","title":{"rendered":"Gr\u00e2ce \u00e0 une nouvelle branche d’activit\u00e9 : Juvigo affiche \u00e0 nouveau une croissance \u00e0 deux chiffres en 2023"},"content":{"rendered":"\n

Berlin, le 20 f\u00e9vrier 2024<\/strong> : Juvigo, le sp\u00e9cialiste europ\u00e9en des colonies de vacances et des s\u00e9jours linguistiques pour les jeunes, a g\u00e9n\u00e9r\u00e9 en 2023 un chiffre d’affaires de 11,5 millions d’euros au total et a ainsi pu r\u00e9aliser une croissance de 15 %. Les principaux moteurs de cette croissance ont \u00e9t\u00e9 l’internationalisation ainsi que le nouveau secteur d’activit\u00e9 : des s\u00e9jours linguistiques organis\u00e9s par Juvigo, qui a r\u00e9alis\u00e9 avec succ\u00e8s sa premi\u00e8re saison compl\u00e8te au cours de l’exercice pr\u00e9c\u00e9dent.<\/p>\n\n\n\n

Au total, pr\u00e8s de 140.000 nuit\u00e9es ont \u00e0 nouveau \u00e9t\u00e9 r\u00e9serv\u00e9es par Juvigo en 2023. La dur\u00e9e moyenne du s\u00e9jour \u00e9tait de 8 jours pour un prix moyen de 585 euros. <\/p>\n\n\n\n

“Les chiffres actuels montrent \u00e0 quel point l’esprit d’innovation et la r\u00e9alisation de nouvelles id\u00e9es sont essentiels. La croissance continue du chiffre d’affaires nous conforte dans notre projet de positionner Juvigo comme fournisseur international de colonies de vacances et de s\u00e9jours linguistiques pour les jeunes”, d\u00e9clare Bj\u00f6rn Viergutz, fondateur et directeur de Juvigo. <\/p>\n\n\n\n

L’internationalisation et les s\u00e9jours linguistiques sont les moteurs de la croissance<\/strong><\/h2>\n\n\n\n

Avec 11,5 millions d’euros, Juvigo a plus que quadrupl\u00e9 son chiffre d’affaires par rapport \u00e0 l’ann\u00e9e 2019, avant Covid-19, o\u00f9 il \u00e9tait encore de 2,7 millions d’euros. Cette augmentation est due, outre les s\u00e9jours linguistiques organis\u00e9s par Juvigo, \u00e0 la d\u00e9cision strat\u00e9gique de promouvoir l’internationalisation \u00e0 l’\u00e9chelle europ\u00e9enne m\u00eame pendant la pand\u00e9mie de Covid-19. Cette expansion cibl\u00e9e a permis de conqu\u00e9rir de nouveaux march\u00e9s et de renforcer la pr\u00e9sence dans les pays existants. Ainsi, en 2023, Juvigo \u00e9tait actif dans 8 pays europ\u00e9ens en plus de la France. Outre l’Allemagne, le plus grand march\u00e9 d’origine, les r\u00e9servations pour 2023 ont \u00e9t\u00e9 r\u00e9parties uniform\u00e9ment entre les march\u00e9s, y compris la France et la Belgique, o\u00f9 une part de 16,5 % a \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9e. La port\u00e9e internationale croissante a fortement augment\u00e9 par rapport \u00e0 l’ann\u00e9e derni\u00e8re, lorsque les deux tiers des r\u00e9servations \u00e9taient trait\u00e9es par le march\u00e9 int\u00e9rieur allemand.<\/p>\n\n\n\n

\u00c9largissement du portefeuille de produits\/d\u2019activit\u00e9s<\/strong><\/h2>\n\n\n\n

Les chiffres actuels montrent un net d\u00e9placement du comportement du consommateur qui tend de plus en plus \u00e0 r\u00e9server de mani\u00e8re anticip\u00e9e. En 2023, le d\u00e9lai entre la r\u00e9servation et le d\u00e9but du voyage \u00e9tait de 97 jours, un nombre qui n’a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9. “Alors que le comportement de r\u00e9servation s’\u00e9tait d\u00e9j\u00e0 normalis\u00e9 en 2022, la tendance pour 2023 montre que nos clients ont un besoin encore plus fort de s\u00e9curit\u00e9 de planification. En r\u00e9ponse \u00e0 cela, nous avons mis \u00e0 disposition notre offre compl\u00e8te pour l’\u00e9t\u00e9 en avance pour la r\u00e9servation. C’est l’avantage de notre portefeuille de produits en croissance constante : la large gamme de produits nous offre la marge de man\u0153uvre n\u00e9cessaire pour ajuster le portefeuille en fonction de la demande et pour r\u00e9agir aux fluctuations de la demande”, explique Bj\u00f6rn Viergutz.<\/p>\n\n\n\n

Jamais auparavant, autant d’offres diff\u00e9rentes n’ont \u00e9t\u00e9 r\u00e9serv\u00e9es sur Juvigo. Alors que durant l’ann\u00e9e pr\u00e9-Corona 2019, seules 490 offres diff\u00e9rentes ont \u00e9t\u00e9 r\u00e9serv\u00e9es par les clients, ce chiffre a atteint en 2023 un nouveau record de pr\u00e8s de 2.000 voyages individuels. Cela montre la voie de l’\u00e9largissement constant du portefeuille de produits. “Nous continuons \u00e0 mettre l’accent sur le renforcement de nos march\u00e9s existants, \u00e0 la fois comme march\u00e9 source et comme march\u00e9 cible. Il convient de souligner ici tout particuli\u00e8rement nos voyages linguistiques Juvigo organis\u00e9s en propre, pour lesquels nous avons introduit de nombreux nouveaux programmes en Angleterre, en Irlande, \u00e0 Malte, en Allemagne et en Espagne. Nous pouvons ainsi offrir \u00e0 nos clients exactement ce qu’ils recherchent, et ce au moment o\u00f9 ils en ont besoin”, explique Bj\u00f6rn Viergutz.  <\/p>\n\n\n\n

Perspectives<\/strong><\/h2>\n\n\n\n

“En 2023, nous avons connu une situation \u00e9conomique difficile, marqu\u00e9e par l’inflation et la mod\u00e9ration de la consommation. Nous restons convaincus que les parents veulent offrir \u00e0 leurs enfants des vacances de qualit\u00e9. Les colonies de vacances, les voyages pour jeunes et surtout les voyages linguistiques en tant que voyages \u00e9ducatifs, sont toujours aussi populaires et font l’objet d’une forte demande. Pour 2024, nous pr\u00e9voyons une baisse de l’inflation, qui influencera \u00e9galement les d\u00e9cisions de consommation des parents”, r\u00e9sume Bj\u00f6rn Viergutz.<\/p>\n\n\n\n

T\u00e9l\u00e9charger le communiqu\u00e9 de presse : Bilan 2023 Juvigo<\/a><\/strong><\/p>\n\n\n\n

T\u00e9l\u00e9chargez la photo de Bj\u00f6rn Viergutz ici :<\/strong> Bj\u00f6rn Viergutz, CEO Juvigo<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2794 Chiffre d’affaires en hausse de 15 % \u00e0 11,5 millions d’euros
\n\u2794 L’internationalisation et les voyages linguistiques sont les moteurs de la croissance
\n\u2794 Extension du portefeuille de produits<\/p>\n","protected":false},"author":12,"featured_media":9110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[489,480],"table_tags":[],"class_list":["post-9109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-et-communiques-de-presse","category-presse"],"yoast_head":"\nGr\u00e2ce \u00e0 une nouvelle branche d'activit\u00e9 : Juvigo affiche \u00e0 nouveau une croissance \u00e0 deux chiffres en 2023 - Juvigo Magazine<\/title>\n<meta name=\"description\" content=\"Juvigo a g\u00e9n\u00e9r\u00e9 en 2023 un chiffre d'affaires de 11,5 millions d'euros au total et a ainsi pu r\u00e9aliser une croissance de 15 %.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juvigo.fr\/magazine\/presse\/bilan-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gr\u00e2ce \u00e0 une nouvelle branche d'activit\u00e9 : Juvigo affiche \u00e0 nouveau une croissance \u00e0 deux chiffres en 2023 - 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